The Sooner They Talk, the Sooner They Talk Back
Everybody hates internet advertisements, but I think they're more tolerable than television commercials, since you can ignore most of them and just roll the mouse wheel until they're gone. They're passive, as they just kinda peer out from your monitor, hoping patiently that you'll click on them.
TV commercials aren't like that. TV commercials not only interrupt your favorite shows, they reach out and throttle you to get your attention. They're made using trendy editing techniques that thrust hundreds of images into your eyes before you even know what product is being advertised. They scream and cry at decibel levels many notches higher than the program you were just watching, so you have to either scramble for your remote to turn your TV down, or just sit and endure, gambling a percentage of your hearing in the process.
The internet doesn't treat me like that. I don't have to suffer through lengthy celebrations of asinine consumerism every few minutes while I write this blog entry. However, there are still times when I mourn the days when the World Wide Web wasn't owned by commercial juggernauts.
How did you feel the first time an internet ad spoke to you? Well, I felt a distinct sense of repugnance. Some guy, whom I'm guessing was an office worker with no acting experience, said, "Hey! Over here! I solved my debt problem, and now I'm living debt-free! Click here to see how I did it."
You know what, asshole? I solved my debt problem too, by getting a fucking job, you walking crap factory, and I didn't have to click on anything! Gah!
That was years ago, but sometimes I still encounter ads that say, in the most annoying female voice imaginable, "Congratulations. You have been selected to win two free iPod Nanos." I've been selected? By who? And what is this selection process? And why the hell would I want two Nanos instead of just one? Did Apple finally admit that they went too far in making their shit products small and fragile, and that you'll need two because odds are you'll lose or break one?
Net ads don't talk as much as they used to, and the ones that do usually have sound disabled by default, thankfully. Even the tenacious ads that crawled or spread across your monitor like locusts are approaching extinction. Now ads are mostly made with Flash, and try to look like games or contests to entice you into clicking on them. It's pretty lame, but not as lame as the ones that incorporate Flash Video. Hey! Ya want to see something scary? Want to see what happens next? Want to see some black woman pretend to be startled when she finds out someone's been secretly filming her dance, probably to crappy hip-hop music? It sucks.
You know what, though? I think the worst ads of all are the ones that promote the stupidest sites. Take College Humor. And no, I'm not going to link to the site because I hate it. I've never actually been to the site, but I just hate college humor in general, and I don't think I need to look at the site to remind myself of it. When I was in college, the humor I saw was all Kevin Smith movies and the occasional wacky perversion of messages on hall whiteboards. Huh huh, look, someone changed "Meet the Beatles" to "Beat the Meatles." And people call colleges the spawning grounds for the liberal elite? Have our standards for elitism fallen so far?
Anyway, the ads for College Humor show images from their apparently funny videos that involve "Street Fighter: The Later Years" and "Rejected Wii Games." Random parody, huh. That's never been done before. We've got some regular Family Guy writers over here. Too bad Family Guy SUCKS.
Then there are the ads for "The Next Generation of IM Smileys," a bunch of animated yellow smiley faces that I'm guessing you can install on your computer somehow, so they can be displayed while you type to your friends from church about the hickey your friend got on her ass last night. You know, why don't these ads just say, "Hey, you want to install a buttload of spyware on your machine? Obviously you're an idiot who doesn't know enough about computers to realize that these smileys will clog your system with junk and wreck its performance, so click here and bend over, bitch!"
The saddest ad I've seen, though, in that it implies a sad tale about the world and those who shop there, are the ones for True Swords. Once again, I'm not putting a link for the sake of anyone who might read this. It's True Swords, an online store for people who, for whatever reason, want to buy swords. And I'm not talking about real, antique swords forged and crafted by actual medieval blacksmiths. Nor are they swords once wielded by deadly Far Eastern warlords. No, no, these are factory-made swords that resemble those used by characters in movies and video games! Yes, now you too can have your own private Star Wars Kid moment by ordering a Buster Sword - complete with Materia slots - just like the one Cloud Strife used in Final Fantasy VII! Never you mind that Cloud Strife doesn't exist, and never existed except in your imagination! Never you mind that the Buster Sword was never actually used by Cloud in any of his battles with Sephiroth! Most importantly, never you mind that in buying this sword, you are reverting to childhood and pretending to be He-Man all over again! Only now, you're blowing a lot more money!
Seriously, can't you just grab a stick and go prancing around the park if you want to play swordsman? Whatever happened to imagination?
I can't take this shit. Even though net ads are relatively low-key, they're nonetheless becoming difficult to ignore. But ignore them I must, because it's really the only way to cope with rampant consumerism.
I just hope they don't start talking again.
TV commercials aren't like that. TV commercials not only interrupt your favorite shows, they reach out and throttle you to get your attention. They're made using trendy editing techniques that thrust hundreds of images into your eyes before you even know what product is being advertised. They scream and cry at decibel levels many notches higher than the program you were just watching, so you have to either scramble for your remote to turn your TV down, or just sit and endure, gambling a percentage of your hearing in the process.
The internet doesn't treat me like that. I don't have to suffer through lengthy celebrations of asinine consumerism every few minutes while I write this blog entry. However, there are still times when I mourn the days when the World Wide Web wasn't owned by commercial juggernauts.
How did you feel the first time an internet ad spoke to you? Well, I felt a distinct sense of repugnance. Some guy, whom I'm guessing was an office worker with no acting experience, said, "Hey! Over here! I solved my debt problem, and now I'm living debt-free! Click here to see how I did it."
You know what, asshole? I solved my debt problem too, by getting a fucking job, you walking crap factory, and I didn't have to click on anything! Gah!
That was years ago, but sometimes I still encounter ads that say, in the most annoying female voice imaginable, "Congratulations. You have been selected to win two free iPod Nanos." I've been selected? By who? And what is this selection process? And why the hell would I want two Nanos instead of just one? Did Apple finally admit that they went too far in making their shit products small and fragile, and that you'll need two because odds are you'll lose or break one?
Net ads don't talk as much as they used to, and the ones that do usually have sound disabled by default, thankfully. Even the tenacious ads that crawled or spread across your monitor like locusts are approaching extinction. Now ads are mostly made with Flash, and try to look like games or contests to entice you into clicking on them. It's pretty lame, but not as lame as the ones that incorporate Flash Video. Hey! Ya want to see something scary? Want to see what happens next? Want to see some black woman pretend to be startled when she finds out someone's been secretly filming her dance, probably to crappy hip-hop music? It sucks.
You know what, though? I think the worst ads of all are the ones that promote the stupidest sites. Take College Humor. And no, I'm not going to link to the site because I hate it. I've never actually been to the site, but I just hate college humor in general, and I don't think I need to look at the site to remind myself of it. When I was in college, the humor I saw was all Kevin Smith movies and the occasional wacky perversion of messages on hall whiteboards. Huh huh, look, someone changed "Meet the Beatles" to "Beat the Meatles." And people call colleges the spawning grounds for the liberal elite? Have our standards for elitism fallen so far?
Anyway, the ads for College Humor show images from their apparently funny videos that involve "Street Fighter: The Later Years" and "Rejected Wii Games." Random parody, huh. That's never been done before. We've got some regular Family Guy writers over here. Too bad Family Guy SUCKS.
Then there are the ads for "The Next Generation of IM Smileys," a bunch of animated yellow smiley faces that I'm guessing you can install on your computer somehow, so they can be displayed while you type to your friends from church about the hickey your friend got on her ass last night. You know, why don't these ads just say, "Hey, you want to install a buttload of spyware on your machine? Obviously you're an idiot who doesn't know enough about computers to realize that these smileys will clog your system with junk and wreck its performance, so click here and bend over, bitch!"
The saddest ad I've seen, though, in that it implies a sad tale about the world and those who shop there, are the ones for True Swords. Once again, I'm not putting a link for the sake of anyone who might read this. It's True Swords, an online store for people who, for whatever reason, want to buy swords. And I'm not talking about real, antique swords forged and crafted by actual medieval blacksmiths. Nor are they swords once wielded by deadly Far Eastern warlords. No, no, these are factory-made swords that resemble those used by characters in movies and video games! Yes, now you too can have your own private Star Wars Kid moment by ordering a Buster Sword - complete with Materia slots - just like the one Cloud Strife used in Final Fantasy VII! Never you mind that Cloud Strife doesn't exist, and never existed except in your imagination! Never you mind that the Buster Sword was never actually used by Cloud in any of his battles with Sephiroth! Most importantly, never you mind that in buying this sword, you are reverting to childhood and pretending to be He-Man all over again! Only now, you're blowing a lot more money!
Seriously, can't you just grab a stick and go prancing around the park if you want to play swordsman? Whatever happened to imagination?
I can't take this shit. Even though net ads are relatively low-key, they're nonetheless becoming difficult to ignore. But ignore them I must, because it's really the only way to cope with rampant consumerism.
I just hope they don't start talking again.
